Brand

Last updated October 21, 2026

WICK is a candle and a candlestick at once: the wick you light, and the wick on a chart. The mark is a single candle with a blue flame; the lockup puts that candle in place of the I.

Mark

Lockup

Sizes

96

48

24

16

Colours

Type

Lockup letters are Unbounded ExtraBold, converted to outlines. Interface text is Sora. Numbers use tabular figures.

Rules

• The flame is always the Flame blue; the candle takes the ink of the surface it sits on (light ink on dark, dark ink on light). Single-colour versions exist for print and embroidery.
• Keep clear space of at least the flame's height around the mark.
• Do not tilt, outline, add gradients or glow, or place the mark on busy imagery.
• The lockup is always WICK with the candle as the I. Do not set the name in another typeface.
• Tagline: Light the wick. Slogan: The launchpad that shows its work.

Files

SVG: mark (two-tone, currentColor), mark (mono), lockup (two-tone), lockup (mono), wordmark without the candle. PNG: mark 512 for dark, mark 512 for light, lockup 1600 for dark, lockup 1600 for light, social card.